FAMILY MARKETING SPECIALISTS
Boutique Publicity helps you navigate the ever-changing family media landscape to garner the maximum publicity exposure for your Family targeted film or show. Boutique Publicity works closely with your team to identify goals within the family marketplace and acts as the ultimate conduit between your property and the family media community.
Our unique expertise and relationships within this field enable us to effectively engage the proper contacts to implement an impactful campaign for your Film or Television Show. We tailor each plan to strategically fit the needs for every project to ensure that your film or show will resonate among the targeted family audience. We strive to deliver effective results ultimately helping to boost your box-office or ratings success.
Traditional Publicity
Pitch National, Los Angeles, New York as well as regional based outlets for both editorial coverage and promotional opportunities on behalf of your film or show in the following categories: • Family Magazines • Parenting Magazines • Kids Magazines • Teen and Tween publications • National and Regional broadcast bookings • Radio Shows and Tours • Multi-Ethnic targeted family and parenting magazines • LGBT family and parenting magazines
Pitch Family targeted Websites for both editorial coverage and promotional opportunities for your movie or show in the following areas: • Family/Parenting sites • Kids sites • Teen and Tween sites • Multi-Ethnic targeted family and parenting websites • LGBT family and parenting websites
Tastemakers
• Engage Mommy & Daddy Bloggers in the top markets to saturate that
community with coverage of your film or show by offering them access to
screenings in their markets, products to giveaway and/or attend junkets
for interviews either in person, via phone interview or Skype
• Identify Family Organizations to enlist their support for your movie or
show throughout their various channels
• Identify key family centric events in which your film or show should have
a presence and coordinate details for participation
• Investigate film festival opportunities that have programming for children
and families in the appropriate release window for your film or show
• Create tastemaker events for word-of-mouth opportunities
In-School & Education Based Programs
• Conduct outreach to all of the appropriate In-School Programs to develop
the proper curriculum for your project and gather the proposals for your
consideration
• Make recommendations on which program would best suit your project
and be the most effective based on distribution plans, creative ideas and
budget restrictions
• Once selected, facilitate all of the needs in implementing the time
consuming process of creating the In-school program
• Follow up on the status once the program is available in-schools to ensure
you have a detailed analysis of its execution and success
Advertising Seals
• Engage with the Family based organizations such as The Truly Moving
Pictures Awards, The Dove Foundation and Common Sense Media to
determine if your film could ascertain their Seal of Approval for
advertising purposes
• Liaise with these organizations on the steps needed in order to secure a
seal
• Approach Mommy bloggers and Family Organizations who endorse the
project to consider providing quotes and/or seals for advertising should
the Creative Executives be interested
Stunts
Boutique Publicity will bring you multiple stunt opportunities for your consideration to engage the family audience. We will brainstorm, manage and execute – if desired – individualized family-centric stunts for your specific project with the ultimate goal of garnering positive word of mouth and additional press coverage for your film or show.
• Junkets
• Set Visits
• Family targeted events on both a National and Regional level